Google Penguin was a search algorithm upgrade implemented by Google in 2012. The Penguin update was a significant initiative by Google to tackle low-quality content and black hat SEO link building practices. Penguin has been updated multiple times since its debut, and it became a part of Google’s core algorithm in 2016.
Let’s discuss what Google penalty exactly is:
What is the Google Penguin update?
Google’s Penguin update has come up with a drastic change in organic search results. As per Google’s guidelines, websites that were applying black hat SEO techniques like keyword stuffing, link schemes for link-building were affected by the post of the penguin update.
Impact of Google Penguin update:
The Penguin update significantly impacted several e-commerce stores, huge B2B companies, and nationally recognized brands. Some noticed a drop in traffic, while others saw an increase; still, others saw no change.
How does it really work?
If you look at Google Webmaster Tools and monitor your traffic, you can usually detect if Penguin has penalized your page. Because Google Penguin is a page-specific upgrade, you’ll see a significant decline in rankings for selected keywords. Google generally provides this traffic report as an example of a Penguin-affected page.
Impact of Google update on your business:
Google penalties directly impact the business web presence, meaning it may be less likely to appear in a Google search. It generally means that your business site will become invisible to customers who can purchase your products and services.
The situation can become a great opportunity for your competitors, who can take advantage of the sudden absence of your business.
In general terms, the Google penalty means a loss of potential revenue for your business. If you ignore the penalty, it will become impossible for your business to recover. Meanwhile, the penalty will destroy website traffic.
How to avoid the penguin update penalty?
The penguin penalty mainly focuses on poor-quality websites based on backlinks. Google’s algorithm assumes that quality sites link to other quality sites and poor quality sites to other poor quality sites.
It helps to increase your rankings if you have websites that Google already trusts connecting to you. On the other hand, if you link to spam sites, the algorithm will most likely not trust you.
Google usually penalizes the site that increases their links by getting links from spam sites.
The best way to avoid this is by cultivating positive backlinks that you can do by writing quality content that will help your visitors. To get high-quality provide you with backlinks then, you need to produce similar quality content.
However, doing the activity is not the only important thing but reviewing it.
To review, here are the tips to avoid the Google Penguin penalty:
– Get rid of any backlinks you have purchased or illegally gained.
– Create high-quality content and spread it to attract the wanted backlinks.
– Monitor or review your backlinks profile to find undesirable links.
Although the Google Penguin update can appear overwhelming, significantly if you are penalized and witness a significant decline in traffic. Taking the necessary measures to fix the situation, on the other hand, can help you recover quickly, mainly because the update is now run in real-time. –