“Making sure your brand image is consistent can be an important part of your marketing strategy.”
At its core, your brand image is the perception of your company in the eyes of your customers. Their impressions, beliefs, and ideas about you are all wrapped up in one.
And it’s shaped by everything from what you do (your products and services) to how you interact with customers on social media—all of which can contribute to a positive or negative opinion of your business.
Why does brand image matter?
If you want customers to remember you, it’s important that they have a good impression of your company!
Customers are bombarded with choices every day, and if they have a bad experience with a company or product, they’re not likely to give them another chance—especially now that it’s so easy for people to share their opinions online.
On the other hand, if customers have a good experience with your products or services and feel that they connect with your brand on a personal level, they’re much more likely to buy from you again in the future.