In reality, marketing is whatever you do to promote your goods and services and get customers to buy them. It can include advertising, sales, customer service, as well as other things that don’t immediately come to mind when you hear the term “marketing.”
As being a top digital marketing company in India,
The word “marketing” means different things to different people.
For example, some people will think of marketing as just buying ads. Other people think of it as the department in charge of managing a company’s website and social media accounts. And still, others imagine marketing as the opposite of sales: the part where you try to convince people they need your product before they are ready to buy it.
These things are part of marketing, but none tell the full story. Marketing is whatever you do to promote your goods or services and get customers to buy them. It can include advertising, sales, customer service, and other things that don’t immediately come to mind when you hear the term “marketing.”
Search Engine Marketing (SEM) is one such thing. For many businesses, SEM—which includes things like search engine optimization (SEO), content marketing, and pay-per-click advertising—is a key part of their overall marketing strategy.